I’ve touched on this subject in a past blog but thought a deeper dive is in order.

The subject is “names,” or more specifically, nomenclature in the art world relevant to an art museum vs. a gallery. It can be confusing when it comes to the function and purpose of an art museum vs. a commercial art gallery.

Honestly, the confusion may be self-inflicted due to the fact that most museums call their interior spaces galleries as well as the fact that some museums actually call themselves Galleries. (Example: National Portrait Gallery, Whitechapel Gallery, etc.)

In the simplest of terms, art museums (which may also utilize names like “centers” and “collections”) provide audiences the opportunity to view and experience works of art along with interpretation and associated educational programs. They are normally operated by non-profits, private foundations, or federal or local government agencies. The art that museums display can come from their own collection, or be borrowed from artists, collectors, other museums, and commercial galleries. The work that they exhibit is not for sale through the hosting museum. This is where the art gallery comes into play.

Commercial art galleries are for-profit businesses that often represent artists and promote and sell their artwork. Most galleries “represent” a number of artists providing exhibits for their work on a regular basis at the gallery, a market to sell the work to clients and collectors, and generate opportunities for inclusion in collections and exhibitions at art museums. They take a commission from the sale for their efforts and expenses. That commission is normally around 50%. (Many artists are not represented by a gallery and must, or elect to, promote their work on their own.) 

Still confused? When you go into any venue that shows art, just enjoy it. If you really like something you see and want to know more, how you could purchase it or something else by an artist…just ask. Museum staff will happily send you in the right direction. 

 

Patrick Kelly

Executive Director & Curator of Exhibitions